One80°
Shift on Purpose
Research and strategy
It started with a discovery call with the founder, then audited competing brands across visual, packaging, photography, social and tone. Refining target audience and finding consumer insights laid the foundation for a strategic and impactful branding solution.
Concept and identity
The name came from the idea itself: 180° is a literal turn from one state to another. Gradient became the interpretation of transition, one colour (state) moving into the next (flavour). Rounded forms became the symbol of that shift, interpretation of the brand name.
Let's Build Something
Arjun Mittal
Founder @Arms